The Elasticity of Demand:
Elasticity is defined as the change in the Quantity based on the product's price and consumer's income.
Eg: A person wants to buy a mobile online. He checks the price of mobile in various websites and finally, he buys the mobile from the website which has a lower price compared to others.
Determinants of Elasticity of Demand:
- The income of a customer, whether he can afford the cost of the product.
- Price of the product.
- Brand - which has an impact on a lot of customers.
- Time and Durability.
- Multiple uses of a commodity.
- The existence of Substitutes - Goods which can be used in place of another.
Price Elasticity of Demand properties:
- If PED is less than 1, it is inelastic. If a good is inelastic reduce the price to increase revenues.
- If PED is greater than 1, it is elastic. If a good is elastic increase price to increase revenues.
- If the price is held constant and has no effect on revenues then it is unitary elastic.
Economic Surplus:
It is the sum of both consumer surplus and Producer Surplus.
Consumer Surplus:
It is the difference between the price you are willing to pay and the actual price you paid.
Producer Surplus:
It is the difference between the price the producer is willing to sell and actual sales he received.
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