Saturday, July 28, 2018

Determinants of price elasticity of demand

 Determinants Of Price Elasticity Of Demand

Price elasticity of demand measures the change in demand in reaction to change in price by keeping others factors remains unchanged. Demand of goods can be termed as elastic if change in demand of goods is very high in reaction to change to change in price. Inelastic demand of goods means very slight change in demand of goods in reaction to change in price.

Determinants are:

1)Types of goods: Demand of luxury goods decreases with decrease in price and vice versa. On the other hand demand for necessary goods have slight change with change in price.

Example: Blackberry was used as status symbols by corporate personnel and others belonging to high income group. But due to the decision by Blackberry to introduce low priced mobile sets and introduction of Apple changed the whole scenario for Blackberry

2)Substitution effect : If any good has any close substitute good than the price of substitute good has effect on demand of that good. If substitute good is not good in terms of quality then it has little effect on demand of main good.

Example: Coffee and tea are perfectly interchangeable drinks therefore change in price of one item can have effect on demand of other good.



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