People respond to incentives

An incentive is something that makes people benefit at the time of purchasing. Everyone wants an reward against purchase. Normally people takes decision on the basis of cost and benefits and they respond accordingly. Incentives is important part to consider while doing study of economics. A public policymakers never forget about incentives.For example,In an era of digital marketing such a good offers we see that attracts customer i.e. Cashback policies,free coupons etc. A good incentives increase seller's sales more frequently in comparison to their competitors.one good example to incentives a person dislike to one particular brand but get a job in that brand as marketing manager now a person have to find a good incentives to increase the sales of that brand.