People Face Trade-offs:
The basic concept of People Face Trade-offs is that to get something we want,
we have to sacrifice something. Giving importance for a particular product or
service and so sacrificing the other product or service.
Example 1: I stopped eating all unhealthy
foods that I like to eat because I start concentrating on my running race for
zonal level.
Example 2: To do MBA and for a better carrier I
left my job in TCS.
People Respond to Incentives:
People always respond to incentive because
they want to save their money. An Incentive is something that induces a person
to respond to money.
Example 1: I visit a mall for buying one Levis
Shirt and I saw Crocodile is giving 50% off on clothes so I buy two shirts from
Crocodile instead of one shirt.
Example 2:
As Vaishanavi hotel gives 10% offer for IBA students, so on every weekends I prefer
Vaishanavi hotel than any other hotel.
Law of Demand:
We can say that, Demand and quantity are interrelated. When price of a
product increases, quantity demand of the product decreases and when the price
decreases the quantity demand increases.
Example 1: I eat at least 5 biriyani from
hotel at a rate of Rs.100 per plate, but when they increased the price to
Rs.150 I reduced my consumption to 3 biriyani a week.
Example 2:
I used to have 10 Maggie packet per week when the price of Maggie goes high I reduced
eating Maggie to 5 packets a week.
Marginal Utility:
It is the extra
benefit that the consumer gets that consuming the extra unit of the product.
Additional satisfaction derived from the consumption from one additional unit.
Example 1: I was very hungry last week and went
out to eat chaat items with my friends I ordered a samosa chaat, I ate a first
bite of it was very satisfying and then I was willing to have another after
having that I was more satisfied than I was before
Example 2: I went out with my friends to have
KFC Chicken we ordered a bucket, after having one piece fried chicken I lost
the interest to have another piece.
Availability of close substitutes:
The goods
with close substitutes have more elastic demand than other products, because
consumers easily change their mind to buy substitute products. When a
substitute product with same quantity of less price always attracts the
consumers to purchase. Increase in price of one product leads to increase in
the demand of other product.
Example 1: After my dinner I went to
grocery to buy Sprite and I saw 7up with less rate than Sprite and give the
same taste. So I purchased 7up.
Example 2:
One day I went to purchase a Jeans, While searching for it I figure out trousers
are cheaper than jeans, so I purchased trousers.
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