LAW OF DEMAND
The Law of demand states that price and quantity demanded of
a product are inversely related,
i.e., When the price decreases demand increases and when
price increases demand decreases, (other factor remains constant).and vise versa
Example:
Momo shop in front of IBA college gate used to sell momo at
Rs40 for 1 plate as the demand increased he increased the price as Rs60 per
plate.
PEOPLE RESPONED TO INCENTIVES
Incentive is something that that induces a person to act. People
responds to incentives because they get benefited more from it.
Example:
While purchasing products from DI MART when we find more
offers in some products then we tends purchase more products.
OPPORTUNITY COST
Opportunity cost is the highest valued alternative forgone
whenever a choice is made.
Example:
Before joining new college for PGDM course I compared
between IBA and IFIM college. After getting all reviews from other sites and
students I choose IBA instead of IFIM. So I choose IBA over IFIM. Therefore IFIM
is my opportunity cost.
UTILITY
Utility is the level of satisfaction that we get after
consumption of goods and services.
Example:
After consuming biriyani from a good restaurant the level of
satisfaction that we get after consuming biriyani is the utility.
DIMINISHING MARGINAL UTILITY
Diminishing marginal utility states that the more of a
product or services a consumer consumes the marginal utility will fall
gradually.
Example:
We love to eat ice cream. Last day I ate a scoop ice cream it
was tasty and derives a great utility but after eating the second and the third
scoop of ice cream the tastes falls and the marginal utility falls rapidly.
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