If we carefully notice we can find some economic concepts (apart from food) thinking about swiggie.
I'm focusing on following five concepts-
Economy of scope: in swiggie one can find a large number of resultants available. From five star to street dhaba,eeverything is your fingertips. For your budget you will get various restaurants. This thing has made swiggie much popular giving him a scope of vast selling.
Trade off: when we get numerous no of options in our specific budget,we get very confused about which restaurant to choose or what cuisine to eat. Whether it's pizza,biriyani or something other. Here we face tradeoff situation. When we choose one item finally, others become opportunity cost for us.
Concept of Demand: In some festival season,due to inagurration of some restaurants ,at weekend or any specific reason some restaurants give offer sometimes. Price of food becomes half or maybe less than the printed/original price. When we go to place the order it shows "all the delivery executives are busy due to high demand" or "it will take time to deliver your order" here decreasing price is the reason for increasing demand.
Incentive: when we register at swiggie for the first time,we get 100 rupees discount on the bill or when we share someone the link of swiggie and when someone register for the first time using that link,both get 100 rupees. People register from different mail address and share link to more people or install the app to get the offer.
From here we understand people respond to incentive.
Cardinal measurement of utility: after the product delivery an option comes- "rate the delivery". Then we give rating on five point or ten point scale. This shows the utility measurement.
I'm focusing on following five concepts-
Economy of scope: in swiggie one can find a large number of resultants available. From five star to street dhaba,eeverything is your fingertips. For your budget you will get various restaurants. This thing has made swiggie much popular giving him a scope of vast selling.
Trade off: when we get numerous no of options in our specific budget,we get very confused about which restaurant to choose or what cuisine to eat. Whether it's pizza,biriyani or something other. Here we face tradeoff situation. When we choose one item finally, others become opportunity cost for us.
Concept of Demand: In some festival season,due to inagurration of some restaurants ,at weekend or any specific reason some restaurants give offer sometimes. Price of food becomes half or maybe less than the printed/original price. When we go to place the order it shows "all the delivery executives are busy due to high demand" or "it will take time to deliver your order" here decreasing price is the reason for increasing demand.
Incentive: when we register at swiggie for the first time,we get 100 rupees discount on the bill or when we share someone the link of swiggie and when someone register for the first time using that link,both get 100 rupees. People register from different mail address and share link to more people or install the app to get the offer.
From here we understand people respond to incentive.
Cardinal measurement of utility: after the product delivery an option comes- "rate the delivery". Then we give rating on five point or ten point scale. This shows the utility measurement.
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