Among various concepts of Micro-economics I am going to discuss only 5 and those are:-
(a)People Face Trade Off
(b)Cost Benefit Analysis
(c)Law of Demand
(d)Law of Diminishing Marginal Utility
(e)Consumer Surplus
People
Face Trade off
Trade off means To get
something you want, you have to give up somthing else you want. Trade off is
all about customer behaviour related to what to buy, what not to buy, what I
like about a particular product or what I hate.
For example: (1)
On a
random day I went to buy a gaming console. I was initially confused between
Xbox ane and Ps3, which one to buy. So I told my preferences to salesman what
features I want in console and thus with his help I bought Ps3 and sacrificed
Xbox ane.
(2) I was given ₹ 35,000 by my father. I wanted
to buy a laptop and also a smartphone. But since I had only ₹ 35,000 to
purchase either of both, I bought laptop and sacrificed smartphone.
Cost
Benefit Analysis
Trade off can be resolved through “Cost Benefit
Analysis”. Cost Benefit Analysis is a process by which an individual who is
facing Trade off between two commodity can analyse the situation and choose the
best commodity available among them to buy. It analyses the cost of both the
commodity and the benefits derived from them to help choosing the commodity
which is more beneficial.
For
example:(1)Yesterday when I was planning to go to D-Mart, I had a confusion
which cab service to choose(ola or uber). So to resolve the confusion I did
Cost Benefit Analysis on both the cab service related to the price, offer and
service that I am getting. Which resulted in choosing Ola service due to high
in value related to cost.
(2)While purchasing my last smartphone I was
confused which smartphone to buy. So I went through Cost Benefit Analysis of
smartphone related to its features and specifications and thus with the help of
Cost Benefit Analysis I ended up buying a new smartphone.
Law of Demand
The law of Demand
states that other things remaining constant, the quantity demanded of goods or
services increases with the decrease in price and demand of goods or services
decreases with increase in price. There is a Inverse relationship between price
and quantity demanded.
For
Example:(1)The momoseller beside the gate of Indus Business Academy used to
sell the momos at a rate of ₹ 50 per plate. But since he increased the price to ₹60 per
plate, the demand for his momos decreased a lot. So increase in price decreases
demand.
(2)
Datawind branded tablets are not famous among people and sales are not good in
India. But during Big Billion Day sale on Flipkart, the price of the Datawind
tablets were reduced by high amount and suddenly the demand of tablets were
increased. So decrease in price increases demand.
Law of Diminishing
Marinal Utility
The additional utility
derived from the commodity begins to decrease with the addition of every single
unit of commodity in a specific period of time, this is refers to as Law of
Diminishing Marginal Utility. The shorter the time period, the more quickly
marginal utility diminishes.
For example:(1)On
first week of march 2018 I went to Nicco park in Kolkata. I was very specific
about which rides I have to ride, Rollercoaster was my favourite ride. As soon
as I reached there I hoped on rollercoaster. After 2-3 rides the enjoyment
derived from it started decreasing, this was because of the law of diminishing
marginal utility.
(2)As I am a chicken
Lover, when I came to IBA I started eating chickem puff outside atleast 3
pieces a day. But after few days the satisfaction derived from eating chicken
puff started decreasing due to Law of diminishing marginal utility.
Consumer
Surplus
Consumer surplus is
the difference between the price consumer is willing to pay and the consumer
actually pay. It is considered as the consumer benefit.
For
example:(1)Last Sunday I went to Mobile store to buy a new phone cover for my
phone. When I asked the shopkeeper the price of cover he told ₹ 250. After few
minutes of bargaining I was able to drag down the price to ₹ 150 and purchased
at it. The difference between shopkeeper initial price and my purchasing price
(i.e, ₹100) is consumer surplus.
(2)On the month of February I went to buy a
footware for myself from local market in Kolkata. Initially he asked me ₹ 900
for the sandal but after few minutes of baraining he sold me sandal at ₹ 350.
So the difference amount between ₹900 and ₹ 350 is consumer surplus.
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