Saturday, August 4, 2018

Urge of Utility

Imagine you are back to home after a tiring day and are hungry. You are in dire urge to curb your hunger. At the kitchen you find your favourite dish - pasta. You jump into the bowl and start having it. The first three to four spoonsful are heaven for you. As you keep on eating it, the interest or urge somehow keeps on going low. You tend to feel less satisfied.

Economics connects a term related to this behaviour called utility. It is the feeling of satisfaction, pleasure, happiness which a consumer derives from his consumption activities.   A term util meaning units of utility is used here.

The example which we illustrated above basically explains the ' law of diminishing marginal utility.'- the more of a good that one obtains in a specific period of time, the less the additional utility derived from an additional unit of good  which means that as more and more quantity of a commodity is consumed, the intensity of desire or urge decreases.  We begin to lose interest in a thing after we use it beyond a certain point. For every additional unit we consume, the marginal satisfaction generated starts to decrease, as happened when you feel less urge to have your favourite food after three to four spoonsful ie, the more the quantity of food is consumed, the urge or intensity of pleasure decreases and you feel bored. 

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