We always look for better products . By better product we mean that a product which is better in comparison with the other products that are there in the market. We never want to know what the usage or what are the benefits of the product today or the quantified value of the product we just want to know how much the product is better than the other existing product. For example when purchasing a fairness cream we do not look at what are the benefits or what are the ingredients , how much percentage of valuable ingredients it contains but we always look for how much better is this cream than the other cream that are there in the market. We now live in a world where we buy or do things after comparing it with the other things .So we can say that ordinal utility is more important than the cardinal utility. Cardinal utility does not gives us a chance to compare because it makes comparison tedious.
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