Consumer Behaviour
Consumer behaviour is the study of behaviour of a particular consumer or group of consumers, in which way they react to a particular product and about their purchase,use and disposal of good and services.
Factors affecting Consumer Behaviour
Age
Attitude
Trends
Cultural
Experience
Producer Behaviour
Producer Behaviour means the types, quantity,quality of goods and services he/she is willing to provide to its customers on the basis of the market trends, customer needs and wants etc.
Factors affecting Producer Behaviour
Market trend
Customer needs and wants
Producer vission/goal
Example- suppose Cadbury is thinking of launching a new product in the market, so it will look upon the consumer behaviour such as the age group to target to, experience of consumers from using its past products, should the product be launched on any festival etc.
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