Understanding Consumer Buying Behavior
Consumer behavior is the study of individuals and organizations, and how they select and use products and services.
The consumer buying behavior includes:
- How consumer think of brands and other alternatives.
- How consumer select a alternative out of the many various available.
- How consumer behave while buying and researching.
- Tastes and preferences of the consumer.
- Income levels of the consumer.
- Availability of the product/services.
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