*Utility -* The satisfaction, people drive from consumption activities.
There are two types utility -
1. Cardinal utility
2. Ordinal utility
1. Cardinal utility - cardinal utility analysis is based on the cardinal measurement of utility which assumes that utility is measurable.
Example - Rating of cricketers
2. Ordinal Utility - measurement of the system by mechanism of ranking in a particular order.
Example - Ranking of footballer
There are two types utility -
1. Cardinal utility
2. Ordinal utility
1. Cardinal utility - cardinal utility analysis is based on the cardinal measurement of utility which assumes that utility is measurable.
Example - Rating of cricketers
2. Ordinal Utility - measurement of the system by mechanism of ranking in a particular order.
Example - Ranking of footballer
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