People respond to incentive:
In this
e-commerce sector company gave many incentives such as offers, discounts to
customer to attract them and also people also got attracted to such incentives
and responded to them.
Price discrimination:
In many
cases price discrimination is happened there. Different prices are shown to
different people.
Taste and preference:
Customer taste
changes from time to time and it keeps on changing. So what myntra is doing
here is that it is trying to add more and more brands so that customer will
have more options according to their likes and dislikes.
Types of market:
Myntra is in
e-commerce market. So in this market many seller and large number of buyers are
there. So myntra comes in this market where flipkart, paytm and amazon are its
competitor. Everyone is providing different products and different services in
the market.
People face trade-offs:
In e-commerce
market people do face trade-offs because they have got a hell lot of options
with amazon, flipkart etc. so when people choose a dress from myntra and not
from flipkart or amazon they are facing trade-offs.
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