DOMINO'S PIZZA
1.PEOPLE RESPOND TO INCENTIVES:- DOMINO'S stands for- Fast delivery with excellent taste. Domino's offers online pizza order,50 percent off buy 1 get 1.It offers medium size pizza at rupees 99 each.It offers every day pizza deal.when customers hear the name Domino's they are able to associate it with 3o minutes delivery guarantee.people respond to the incentives of getting free pizza if pizza was not delivered within 30 minutes of time.It is an incentive for a customer to take free pizza from Domino's in comparison to Pizza hut.
2. Non price determination of Domino's pizza:- Low cost production
Better ambience
Nature to provide best quality at the price point of rupees 99-500.
3.Trade offs:- Due to Domino's pricing strategy people are facing trade offs. Domino's pricing strategy was very unique and effective .Their Target customers include middle-class people, Young youth specially college going students . Domino's was a established brand in an Indian market in the field of pizza industry.The consumers are sacrificing popular brands like-Pizza hut, Smokin'joe's pizza, Papa John's pizza,pizza corner and preferring Domino's Pizza.
4.Cost Benefit Analysis:- Domino's Pizza has been delivering the quality service,Customer Satisfaction ,Better ambience,Excellent fast delivery , Cleanliness in making pizza with passage of time that's why people are associated with this brand easily because of the trust and goodwill which company attained in Indian market.
5.Price Discrimination:- It follows 3rd degree price discrimination i.e; self selection through coupons & Cashbacks .people visits regularly or weekly to Domino's because of Cashbacks ,Discounts & coupons offers which people received on consuming Domino's pizza.
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