MARUTI SUZUKI INDIA
LIMITED
- · Law of Demand: India is growing in automobile sector, the arrival of the new and existing model of Maruti product, low rate of interest and the price discounted offered by the dealer and manufacturers all have stirred the demand of that product, which has induced the customer to buy the product.
- · The production Function: Maximum output Q that a firm produce for every specified combination of inputs. All the manufacturing facilities has a combination of production capacity of 1700000 vehicles annually.
- · Normal goods: Maruti Suzuki offered new line vehicles that were in the semi-luxury to luxury segment as there was 20 lakh household in India with an income over Rs 1.5 lakhs.
- · Opportunities cost: It refer to the cost of an item is what you give up to get that item. As Maruti 800 was the first car launched by Maruti limited. It has a major success in the Indian market and continued to be the largest selling car till 2004. But when the liberation era began, new class of vehicle segment grew in India in 2010 which led Maruti 800 to extinction.
- · Cost benefit analysis: MUL today offers a car in almost all segment/categories of consumer price range with varied success. MUL has a strong brand equity and loyalty in the market. Even they charge high price in the luxury segment of car, customer due to brand loyalty towards Maruti, they opt. for their product.
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