Saturday, September 22, 2018

ECONOMICS CONCEPTS OF CADBURY

Taste and preferences of consumer:-
                    Cadbury is the company which follows the principle of Taste and preferences of a consumer strictly.It produces those products which were liked by the public and according to the taste of consumers in large.

Rational people think at margin:-
                     Every person thinks at margin,so this identified by the cadbury and started producing 15% extra or 20% extra on the packs of chocolate so that more people will be buying cadbury.

Cost benefit analysis:-
                     Cadbury is considered as king of chocolates,so it keeps little high price compared to other chocolates,even though it keeps high price compared to other, but people go for cadbury only due taste and quality of cadbury.

Utility:-
                    It focuses of the utility or the satisfaction that derived from the customers, that's the reason people stays with cadbury and cadbury making high revenue from the sales.

Law of supply:-
                   Cadbury not only focuses of taste, quality, It is also focusing on enough supply of the produtcs available to customers.they have a large number of distributors compared to other brands.

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