Law of demand :
As fog has launched deo in India and it's been six years they have survived in the market. As compared to fogg perfume fogg deo price is less, and that's why the demand goes up for the fogg deo as compared to fogg perfume.
People respond to incentives :
People will respond to incentives, imagine fogg is giving offer that if you buy one fogg perfume you will get another fogg deo free. So consumer will get attracted to the offer.
Law of Equi-Marginal Utility :
Imagine consumer got a income and they will allocate that income in such a manner that they can buy fogg deo as well as fogg perfume at the same time.
Law of diminishing marginal utility :
If we will use fogg perfume first time we will get satisfaction by using that. But if we use that product second time we will not get the same satisfaction, as satisfaction of utilizing that product will diminish.
Price Discrimination :
Imagine fogg is selling the deo at 200rs in Delhi but at the same time they are selling that deo in Kolkata at 250rs.
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