Every person
has needs to satisfy those needs they mainly tries to increase their income. As
you know higher income means a person can buy more of those goods which gives
him high satisfaction. Everyone does one or other to increase to their income
of them investing is main activity, but to invest wisely in this changing
economic conditions one should have a sound knowledge about markets which he is
entering and know which factors affect his decisions.
To know the
market structure there are some basic points to look at
·
Commodity
or item sold and the differentiation between them.
·
Number
of firms in the market and how ease or difficult it is to enter in to the
market.
·
The
relationship between the customers and the sellers.
There are
four types of market structures they are as follows:
v Perfect competition:
The perfectly competitive
market structure is normally the ideal market structure. There is free entry
and exit so many firms comes and goes in the market whenever they want. The
forces of supply and demand determine the amount of price along with the
quantity of goods or services produced. As there are many competitors the
influence of one does not affect the market as a whole so we can say the buyers
and sellers as price takers rather than price influencers.
Ex:
It is difficult to find a perfectly competitive market but we can take
agricultural markets as one example.
v Monopolistic competition:
This is completely
different from perfectly competition. Companies in this market sell similar
products but with small differences which they use as a criteria to sell those
goods. The producers are price maximizers in this market, when the prices are
attractive the producers enter the market. It is a hybrid of two extremes
perfect competition and monopoly.
Ex:
Consider a toothpaste industry where they are pretty much the same but small
changes like taste, flavours are used to sell their goods.
v Monopoly:
Monopoly is quite
opposite to perfectly competition, where as there are many players in perfectly
competition there is only one supplier in monopoly. The supplier is the price
maker and puts a price that maximizes his profits. The entry is not so easy as
the barriers are high.
Ex:
Microsoft is the perfect example
v Oligopoly:
The oligopoly markets
have companies that collide to limit the competition and dominate the market or
industry. The companies in this market may be big or small but they may have
benefits like patents, resources or control over raw materials that make hard
for new entries into the market. The market is price sensitive means if the
prices are high the customer go for the substitute products.
Ex: The
airline industries is a good example and the gasoline provides are also to be
considered.
No comments:
Post a Comment