AIR INDIA
5 Economics concepts used by Air India -
Oligopoly Market-
There are
various airlines already available (Such as Indigo, Jet Airways, Air Asia and
etc.) that provide same type of service, the service is undifferentiated.
Price Discrimination-
As the airline companies prices are dynamic in nature, i.e, it changes with demand.People respond to Incentives-
Air India has
been trying to attract passangers by providing Incentives such as during
Independence Day they came up with ‘18INDAY’ promocode to provide discount upto
45%.
Income Elasticity of Demand-
When Income of consumer increases they tend to
use this service
more, as air travels are costlier than any other mode of
travel.
Economies of Scope-
Air India also
provide catering service in mid air along with their transportation service.
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