The very own famous brand "surf excel" has many economic concepts involved in it. Surf Excel has increased the purchasing power of the middle class families by keeping its price low. It has got its substitute goods such as nirma,tide, rin,etc. Law of Demand means when price of a good increases,the demand of that good decreases. So if the price of surf excel will increases,tgen demand of surf excel will decrease. Also,the consumer might shift to other substitute products. Consumers are regularly purchasing this products because they are satisfied with it. Consumers prefer this product because of tastes & preferences. Surf excel is a budget friendly product,that is why all income groups can buy.
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