Price discrimination
It occurs when a company sells any good(product) or service to different buyers at different prices.It helps the firm to generate more revenue.It gives consumers a higher control over price.
Examples
1.airline travel /time - they demand/charge different prices which depends upon season, time of flight and day of the week. during holiday season price differs and hikes upwards.
2.quantity purchased- sellers offer more dicounts for bulk purchases of goods which opens a way for buyers to buy more.
3.coupons - sometimes companies provide coupons to regular customers for bigger sale. flipkart gives coupons for regular customers to get connected with them and build a strong connection .
4.age discount - offen senior citizen gets age dicount on travel and purchase of any good .etc
It occurs when a company sells any good(product) or service to different buyers at different prices.It helps the firm to generate more revenue.It gives consumers a higher control over price.
Examples
1.airline travel /time - they demand/charge different prices which depends upon season, time of flight and day of the week. during holiday season price differs and hikes upwards.
2.quantity purchased- sellers offer more dicounts for bulk purchases of goods which opens a way for buyers to buy more.
3.coupons - sometimes companies provide coupons to regular customers for bigger sale. flipkart gives coupons for regular customers to get connected with them and build a strong connection .
4.age discount - offen senior citizen gets age dicount on travel and purchase of any good .etc
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