Saturday, September 15, 2018

Price discrimination


Price discrimination:-
It is a pricing strategy where similar goods are sold at different prices at different places but of the same provider.
It depends on the product and and the difference in the product cost.
It relies on the customers willingness to pay and their elasticity of demand.
In other words we can say that price discrimination can occur when firms sells the same group to different group of consumers at different prices.

Example:-
For example the price of air ticket differs with respect to the season and the demand.
Or we can say that during the weekend time the price is less as business traveller don't prefer weekends whereas the price will be higher during the weekdays as business travellers are more in weekdays.

This is one of the examples of price discrimination.

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