Uber Technologies Inc.
Uber is a peer-to-peer ride sharing, taxi cab network company.
The following are the few concepts which are one or the other
way describe uber with various economic concepts.:
Price
Discrimination by self-selection:
When it launched
in India, it offered its 1st ride totally free of cost for the New Users.
Oligopoly:
There are
few competitors in the Online Taxi Service Providers market. Uber is one of the
Largest companies as market share is concerned. So it gives a big competition
to new entrants.
Price
Discrimination:
During
peak hours they charge extra as Surge Price, which is 3 to 2
times more than what they usually charge.
Barriers
to Entry:
The
violent protest by Auto & Taxi unions against Uber drivers when people
preferred Uber over their services. (Uber had reasonable prices)
Pricing
Collaboration:
Uber
collaborated with Cashless Payment Service providers as Paytm & Phonepe.
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