Saturday, September 8, 2018

# FACTOR AFFECTING # ELASTICITY.


ELASTICITY OF DEMAND
IT STATES THAT HOW CONSUMER ARE REACTING IN TWO DIFFERTENT SITUATION, WHEN THE PRICE OF COMMODITY INCRESES AND FALL.
EX-SUPPOSE RAM USED TO BUY 2 KG OF APPLE IN RS 400 PER DAY, WHEN THE PRICE OF APPLE WAS 200 /KG,
SINCE, THE PRICE OF APPLE GET INCRESES, BY RS 50/KG  NOW RAM IS ABLE TO BUY ONLY 1.5 KG OF APPLE IN RS 350.THIS RESPONSIVNESS TOWARDS BUYING THE APPLE IS DIRECTED AS ELASTICITY.

ELASTICITY (E)=  % CHANGE IN QUANTITY DEMANDED OF GOOD A/%CHANGE IN PRICE OF GOOD A
IF E IS GREATER THAN 1, DEMAND IS ELASTIC.
IF E IS LESS THAN 1,DEMAND IS INELASTIC.
IF E IS =1,DEMAND IS UNITARY.

WE CAN MEASURE ELASTICITY BY OBSERVING THE THINGS.

IF PRICE GOES DOWN AND  REVENUE GOES UP, THEN DEMAND IS ELASTIC.
IF PRICE GOES DOWN AND REVENUE GOES DOWN, THEN DEMAND IS ENELASTIC.
IF PRICE GOES UP AND REVENUE GOES UP DEMAND IS ENELASTIC.
IF PRICE GOES UP AND REVENUE GOES DOWN, DEMAND IS ELASTIC.
IF PRICE GOES UP OR DOWN AND REVENUE STAY THE SAME, THEN ELASTICITY IS UNITARY.

ENELASTIC DEMAND:
A PRODUCT IS SAID TO BE ENELASTIC, WHEN PRICE AND TOTAL REVENUE FALLS.
WHEN DEMAND IS ENELASTIC, BY RISING PRICE INCRESE THE TOTAL REVENUE.
FACTOR THAT AFFECTING ELASTICITY.
AVAILABILITY OF SUBSTITUTES.
PRICR RELATIVE TO PURCHASING POWER.
PRODUCT DURABILITY
A PRODUCT’S OTHER USE.
RATE OF INFLATION.

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